Throwing Money at Social Media boosting will not make it stick! Content quality is vital
It seems that Facebook is constantly making it harder for companies to get interactions on their posts without paid boosting. However,...
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Common mistakes made when localising business
I have heard so many companies ask "Why isn't this working in Asia? It has been working brilliantly for our company for years!"
Fine,...
Cognitive Marketing - the next big thing?
We all know that Technology and Digital are constantly changing the face of marketing and sometimes (admittedly) it is difficult to keep...
Social Media platforms further dominating the online media world!
We've noticed big changes over the past year with social media platforms; instant articles on Facebook, Snapchat discover and Pinterest...
Where is online marketing headed in 2017?
2016 has seen some amazing developments in online marketing. We've witnessed the explosion of Pokemon Go and the steep rise of virtual...
When will Big Data be used to improve Talent Strategy?
It may seem counter-intuitive for a recruitment consultant to wax lyrical about improved retention practices, but the survey quoted below...
Hong Kong consumers love to shop the traditional way!
Very interestingly, a survey has been conducted that confirms that Hong Kong hasn't grasped online shopping in the same way as China, or...
Is an obsession with the latest technology alienating your audiences?
As marketeers it's true that there is an ever-increasing pressure to keep your brand at the forefront of digital innovations. A new...
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