Media Planning is a skill that can take advantage of technology, not made redundant by it
Paul Silver of Media iQ sest out the logic as to why media agencies have a bright future by combining their talent with technology....
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Pepsi demonstrate that the best creative talent is found in agencies, not in-house
Pepsi have achieved a number of things by using their in-house agency to create a campaign to promote unity, peace & understanding. Love...
Pepsi's Massive Backlash
The first idea that came to my mind after watching Pepsi's unfortunate ad was, who on earth advised them? You would think that they would...
Ever felt stuck in understanding your audience's customer journey?
A seamless and superb customer experience is what makes your business stand out from your competition, because let's be honest, you are...
Copywriting isn't over!
Copywriters are still highly in demand in this digital era, however it is only those with the ability to keep up with the rapid changing...
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