This is an eye-opening piece about the ever-changing purpose of social media that every social media manager needs to read about.
If your boss thinks "doing social media" is to help them hear the "ka-ching", as a social media marketer, you'd need to adjust expectations while excelling in using social media for a branding purpose.
Social media is important, that's why use it where it works!
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78 percent of social media marketers discuss social media ROI with their boss, and 42 percent have such discussions frequently, according to Simply Measured.
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